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 CLM  & Edetailing


Ensure effective healthcare professional meetings and increased customer satisfaction powered by high quality individual data.

Agnitio’s Rainmaker provides a complete and user-friendly e-detailing / closed loop marketing package, while enabling you to easily expand with a host of supporting channels and no limits to audiences & stakeholders.

Why CLM?
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Agnitio Closed Loop Marketing

 Closed Loop Marketing

Closed loop marketing (CLM) aims to understand the customer better so the communication can be more relevant. This is made possible by CLM software that allows for a continual feedback from customers; both with regard to how a communication was received and what they actually want to hear.


Engage medical professionals in the communications channel of their choice - e-detailing, websites, apps or video conferencing. Build involvement with interactive features and 3D simulations.


As your customers interact with your communications tools, you learn more about their interests. Everything that happens - in any channel - is recorded through automatic data collection.


Apply smart data analysis to see which parts of your communications resonate with customers. Understand your effectiveness on a global, national and regional level to enable local action.


Continually refine your communications - matching doctor's interests and knowledge level. Provide your customers with relevant and high value information & services that builds great relationships.

CLM iPad
More on Closed Loop Marketing ›
Understand CLM Understand CLM


The most common form of closed loop marketing is e-detailing. By turning sales representatives’ paper detail aids into digital media, it became possible to get continual feedback on how customers were reacting to the communication.

This is because paper materials were a passive experience for customers, while digital allowed presentations to be interactive. Suddenly it was possible to understand which parts were interesting to customers because they were now actively engaged with it.
E-detailing remains a vital part of closed loop marketing, though it is now increasingly a part of a broader multichannel experience for customers – offering new tools to marketing & sales to build a deeper customer engagement.

E-detailing E-detailing

 CLM  resource library

Want to learn more about closed loop marketing? Check out our CLM article library.


Access the library


Eyeforpharma webinar power to the patient

New to  Closed Loop  Marketing?

Visit our ‘Get Started’ resource page and and learn how to get your CLM communication on the right track from day one.

Get Started

 Get started 

Agnitio has enabled many companies – both big and small – to get started with multichannel communications. If you need advice, please get in contact. We would be delighted to help.

Get started Get started
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