What do patients want from the industry?
This is a question that pharma is now asking in the face of an increasing focus on treatment outcomes and a growing trend of ‘empowered patients’ demanding more from healthcare practitioners and, by implication, the industry.
Agnitio spoke with patients, their families, patient associations and medical professionals – uncovering six needs to consider.
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"It is not easy for people to find credible information online, because there is so much available. That's why many people still rely mostly on their doctor or sometimes pharmacist.”
Marc Wortmann, Executive Director
Alzheimer’s Disease International