Client case study

Using remote detailing to optimize engagement
of healthcare professionals


1. Challenge
Reaching doctors with remote presentations despite firewalls in medical IT systems.

2. Solution
Applying Rainmaker Remote to make it easy and convenient for doctors to join remote presentations – even if hospital computers block access links.

3. Impact
As a result of significantly easier and quicker access to content, HCPs reported greater overall satisfaction, engagement levels and were more likely to recommend the remote channel again in the future.


The challenges of remote calls in
hospital settings

Bionical Solutions - experts in healthcare professional engagement to pharma and medtech companies - continually invest in methods of engaging HCPs effectively across channels. Increasing IT security across the medical community has meant existing methods of remote channel - or inside sales - engagement have been blocked or restricted, greatly decreasing the possibilities for effective remote channel interactions.

Because Bionical have experience across multiple remote engagement platforms, a variety of options were tested to see which would work best.

The ability to deliver fully interactive e-detailing presentations on remote calls, rather than just non-interactive screen sharing was key. This is why Agnitio's remote engagement platform was picked. Here every view, click and action that participants make is tracked and can be used to improve the next conversation.

More convenient participation on remote calls

With Agnitio’s Rainmaker Remote engagement platform, simple shortened URLs are provided either over the phone or e-mail for single click access to presentations. This enables reps to share an HCP’s personal link via alternative channels depending on customer preference including phone, e-mail or mobile messaging. It also enables fast re-sharing of personal access links if an email is lost or deleted by mistake.

As the access links are individual, even if shared through another channel than the auto-generated email, Bionical is guaranteed complete tracking of data which allows campaign insights (such as content engagement) to be provided back to clients.

How remote engagement solves commercial challenges

6 solutions from one technology

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We've worked with Agnitio to continue to improve our solution to clients and provide a better customer experience for HCPs. Our representatives can provide HCPs access to material quicker and easier than ever before, allowing meaningful and engaging interactions for our clients.

Adam Occlesshaw
Multi Channel Engagement Lead, Bionical

 


The impact: High engagement and content interaction

With Rainmaker Remote, Bionical's remote engagement teams now presents interactive sessions to HCPs with the following outcomes:

  • Increased reach and more impact: 67% uptake in HCPs accessing remote presentations
  • Average time for customers to join platform: 40 seconds
  • Rep satisfaction score: 4.3 / 5

 

Why Agnitio?

Agnitio and the Rainmaker Remote solution were selected because of the quick, simple and convenient methods that HCPs can access content, coupled with CRM integration and further capabilities other than just Remote channels. The solution was also chosen for its flexibility and ability to work for remote teams only.

 


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