Client case study
Using virtual meetings to increase
and improve customer engagements
with the same field force
1. Challenge
Company struggling to secure impact from their engagements
2. Solution
Virtual meetings that involve internal specialists to create more value for customers
3. Impact
More customer engagements. Reduced cost of contact. Greater customer satisfaction. Increased sales.
Extending reach beyond face-to-face meetings
A top-10 life science company, developing innovative treatments within oncology, neuroscience and cardiovascular diseases, was experiencing decreasing access to healthcare professionals – while cost-per-engagement was increasing.
A changing business environment
The company found that it was becoming harder to access HCPs in traditional ways because of time constraints and increased competition. At the same time, HCPs were demanding more from every engagement: detailed product knowledge and scientific evidence discussions with experts rather than sales pitches.
The solution: Integrated virtual meetings
The company decided to arm customer-facing staff with the tools needed to run virtual meetings without losing the benefits of face-to-face e-detailing.
This enabled reps and KAMs to engage when it suited HCPs, making meetings more flexible and convenient. It was also now possible to involve internal experts (e.g. product specialists or MSLs) who could provide detailed support on any topic that HCPs required – dramatically raising the value of their interactions with the company.
Virtual client engagement: an introduction
This booklet provides a quick overview on this new technology and explains why it is being welcomed by both healthcare professionals and life science companies.
Virtual client engagement: an introduction
This booklet provides a quick overview on this new technology and explains why it is being welcomed by both healthcare professionals and life science companies.
The impact
1
Engagements
Increased number
of engagements
2
Savings
Reduced cost of contact
3
Customers
Expanded customer contacts
4
Communications
Improved communication efficiency
5
Materials
Cost-effective use of content by re-purposing materials
Agnitio worked with the client to find the right solution for both external and internal audiences.
Lars Meincke
Chief Commercial Officer
Why Agnitio?
Agnitio’s virtual engagement solution was chosen because it is simple to use while providing full functionality and individual data capture. Virtual meetings are easily set up and conducted from a single user-friendly interface.
• Customer-facing staff have access to a store of approved content in multiple formats (graphics, video, interactive) to tailor each session to fit individual HCP needs.
• Several HCPs can also be on the same session at the same time – enabling easier access and reduced cost of contact.
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