Case study: Applying digital technologies for better customer experiences and commercial performance

About case study

1. Challenge
Needing to adapt to changing HCP and patient expectations.

2. Solution

Rainmaker multichannel CLM was rolled out across divisions and markets to: create better customer experiences; improve market insights; and produce actionable data.

3. Impact

Personalized customer dialogues, improved data capture across stakeholder groups, divisions and geographies.


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