Article series

A short introduction to multichannel marketing in pharma

Understanding the role of multichannel in the life sciences


Get started in the right way

Are you looking to get started with multichannel but aren’t sure where to begin? To help, we’ve developed an introductory article series that lays out the basics of multichannel marketing – explaining what it means in a pharma setting and highlighting the main benefits.


We’re keeping things short, with just three articles:


Throughout the series, we’ll pay particular attention to how multichannel can empower your customer teams and MSLs. And we’ve swatted the buzzwords, to keep things as clear as we can make them.