Article: What does the new value-based healthcare landscape mean for sales?
Agnitio CEO, Lars Diemer was asked to comment as an expert on the digital sales tools in a recent Eyeforpharma article. The article sheds light on the new healthcare landscape, which is being digitally disrupted in many ways in order to create more value for the patient.
In their recent book, Healthcare Disrupted – Next-Generation Business Models and Strategies, Accenture’s Jeff Elton and Anne O’Riordan ask the question: “What value is being paid for and who is paying for that value? This is a fundamental question that pharma organizations need to answer if they are to be successful commercially.
It is a very interesting article for anyone working in, or with the pharmaceutical and healthcare industry.
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