What we heard at Eyeforpharma Barcelona 2017

What we heard at Eyeforpharma Barcelona 2017

An industry changing fast

At Agnitio we always look forward to eyeforpharma’s Barcelona conference. It’s a great opportunity for us to share our vision for personalized HCP and patient engagement and present our latest communication technologies.

And as usual we had a stand that spoke to the deeper issues in the industry – this time highlighting the many new roles being created. It wasn’t so long ago that no companies had people with titles like ‘Chief Patient Officer’. Now it’s happening more and more – a trend reflected in one track of the Barcelona event that looked at current organizational changes.

Attending Barcelona is an opportunity to take the temperature of ‘where we are at’. What we heard was an industry transforming: not just in its use of digital technology but also in its fundamental approach – seeking to be more responsive to customers and provide innovative services.

You can see what stood out to us in this collection of quotes from companies like Google, Verily, Merck, Boehringer Ingelheim, Takeda, GE Healthcare, Medscape, & Sandoz.

We’ve honed it down to those that made us smile, made us think, or represented a repeated message over the three days.

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