Video interviews: Will we still be talking about ‘sales’ in pharma in 10 years?
Hear from industry experts
The way that pharma engages with HCPs is changing. With prescribing decisions becoming more centralised – and a growing focus on treatment outcomes – new models are replacing the old. So, will we soon only be talking ‘service’ rather than ‘sales’?
To see where the industry is heading, we interviewed pharma opinion leaders at eyeforpharma Barcelona 2017.
Agnitio’s eyeforpharma highlights
We always attend as many presentations as we can at Barcelona. You can see what stood out to us in this collection of quotes from companies like: Google, Verily, Merck, Boehringer Ingelheim, Takeda, GE Healthcare, Medscape, and Sandoz.
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