Video: The role for technology in payer engagement

Video: The role for technology in payer engagement

Industry experts on what’s needed in market access

The continuing rise of the ‘payer’ as a key audience has sharpened pharma and medtech companies’ interest in how technology can be applied to their market access organizations.

Forward thinking companies are now looking to translate what’s worked in HCP digital communications to institutional decision makers – adapting the technologies and approaches to a very different audience.

To find out where the industry is headed, we spoke with industry experts at eyeforpharma Barcelona 2018.

the role for technology in payer engagement

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