Eyeforpharma webinar: Make Digital Work

About the webinar

Learn how to use virtual engagement technologies – remote calls, webinars, on-demand information provisioning – to facilitate engagement with doctors whenever and wherever they want.

Date of webinar

Date: 15 November 2017 - Then on-demand
Time: New York 9 AM, London 2 PM, Paris 3 PM live
Duration: One hour

Key topics

  • Why virtual engagement may be the smartest inclusion to your marketing mix
  • The personalisation possibility: how smarter digital enables you to tailor your engagement with the individual customer
  • How to integrate new engagement paradigms into your existing multichannel strategy and organisational setup
  • The return of Return On Investment: how to use well-understood metrics to demonstrate the success of technologies

Panelists include

  • Lisa Huse, General Manager, Roche
  • Carlos Sosa Baixas, Director Global Commercial Effectiveness, Almirall
  • Hannelore Grams, Head of Digital Strategy, EUCAN, Takeda Pharmaceuticals
  • Lars U. Diemer, Chief Executive Officer, Agnitio


  • Paul Simms, Chairman, Eyeforpharma


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