What do Doctors want from the industry?
This is a question that marketers have always asked; yet the answers are changing.
Healthcare professionals’ needs are not static. They are both more questioning of the value that the industry provides and more open to new approaches.
These needs are new but currently often unmet. So what do doctors want today?
Agnitio has uncovered six clear needs that marketers can address right now.
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“For me it’s about the whole picture. So it would be somebody who is not just coming to sell their product, but also being open to any questions and ideas. Not just talking the talk of being patient focused, but actually being that as well.”