Download case study: How to provide compelling health-economic arguments to payers

Strengthening payer communications

A top-10 pharmaceutical company experienced challenges in delivering compelling health-economic arguments to payers and aligning the commercial activities.
e-detailer payer calculator

Solution

An e-detailer with embedded calculators to bring numbers to life and personalise every conversation.

Impact

Better customer experience and communication of evidence-based value. Stronger market access and sales collaboration.

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