How an on-the-fly decision tree system reversed rising sales costs

A top 10 medtech company developing innovative solutions for cardiologists and radiologists needed an efficient way to empower third-party distributors (their most important sales channel) to communicate more effectively.

1. Challenge

Distributors confused by increasingly complex product portfolio.

2. Solution 

Agile mobile solution that uses ‘decision tree’ logic for faster and more relevant product communication.

3. Impact

Closer collaboration with distributors and significant sales cost reduction.