Closed loop marketing
Ensure effective healthcare professional meetings and increase customer satisfaction with communications that are powered by high-quality individual data.
Agnitio’s Rainmaker provides a complete and user-friendly closed loop marketing (CLM) package that delivers your content to multiple channels – edetailing, microsites, video conferencing and more.
Understanding closed loop marketing
Closed loop marketing aims to better understand the customer so communication can become more relevant over time. Digital communications allow for a continual feedback from customers; both with regard to how a communication was received and what people actually wanted to hear.
Enabled by digital technologies
Digital technology made closed loop marketing practical. By providing interactivity – putting the customer in the dividing seat – it was possible to track and understand the value of any communication provided.
The most common form of closed loop marketing technology is edetailing. By turning sales representatives’ paper detail aids into digital media, it became possible to get continual customer feedback and adapt communications much faster.
Edetailing remains a vital part of closed loop marketing, though it is now often part of a broader multichannel experience for customers.
Get started with closed loop marketing
Visit our ‘Get Started’ page. Access multiple articles, videos and guides that explain how to put your CLM communication on the right track from day one.
CLM article library
Want to learn more about closed loop marketing? Check out our CLM article library.
Close the loop with multichannel
Rainmaker is an easy-to-use multichannel communications suite that delivers high-value content to healthcare professionals. It includes tools for e-detailing, virtual meetings, microsites and compliant emails.