Agnitio’s solution will allow the company’s business intelligence division, marketing executives and representatives to better understand the individual needs of their customers. This will enable a strengthening of customer relationships with farmers in Latin America, through the provision of highly relevant information and services.

“This is a major milestone for Agnitio,” said Eyal Steinitz, COO, at Agnitio. “The agricultural sector is a growing part of the life sciences industry and can benefit from extending its use of technology to enhance customer engagement.”