Category Archives: Company news

Why we’re launching Agnitio LIVE

Why we're launching Agnitio LIVE

With Agnitio LIVE just launching we wanted to tell you a little about the reasoning behind the product, what’s new that it brings to the table, and where we believe it fits in your channel mix.


Making remote easier

It started with a simple question: how can we make remote HCP communications easier for life science companies? We’d had a successful remote solution as part of our Rainmaker suite for some time but wanted to deliver a standalone ‘Zoom-like experience’ that still provided the safety and security needed by the life sciences.

With consumer remote services, you just create an account, add your contacts, and then start communicating. Life sciences, as we all know, needs more. A solution also has to be compliant.

How then can remote engagement have the ease of consumer software but the control of a life sciences specific solution?

LIVE at a glance

Cloud solution
  • Easy and fast for customer teams
  • Simple for IT departments
Built-in content store
  • Complaint, up-to-date materials
  • Fast access to all documents
Broadcast technology
  • Compliant content delivery
  • Protects reps with ‘no-mistakes’ solution
Interactive content
  • Improved HCP remote experience
  • Feedback for data capture
  • Personalized ‘human’ experience
  • Helps reps judge engagement
  • Discourages multitasking


Cloud for simplicity

To get the ease-of-use we made Agnitio LIVE a cloud solution, meaning that there’s no software downloading or updating to worry about. Your reps just use a web browser to login and start engaging. And HCPs just have to click a link. It really is that simple. And people will be familiar with the UI from online meeting software that’s now so much a part of our daily lives.

What this means for companies is that Agnitio LIVE is an easy addition to any current engagement set up. If there’s, for example, an existing e-detailing system but no remote solution, this is a simple fix. You can add Agnitio LIVE to your channel mix without needing to change anything else.


Content controls for compliance

To make Agnitio LIVE work for pharma, we designed the system to ‘broadcast’ content to avoid screen-sharing issues. Broadcasting means that HCPs can only ever see the presentation materials — never a rep’s desktop or any other programs, or files that might be open.

We’ve all been on meetings where someone has accidentally shown the wrong document or given everyone a look at their emails. We all make mistakes. But HCP engagement operates at higher standards and that’s why we designed Agnitio LIVE to protect reps and ensure compliance on every call, every time.

And then we’ve added an easy-to-use content management system that’s built into Agnitio LIVE. That ensures that only approved and up-to-date content can be shown. And, of course, it makes things easier and faster for reps too because they’re not needing to keep track of different versions of presentation materials. Everything is right there in the system.


Interactivity for impact

The broadcast technology also opens up for interactivity, if required. Most online meeting or video conferencing software just provides passive viewing. Now, with Agnitio LIVE, HCPs can interact with presentations and be more involved in the discussions.

This interactivity not only provides customer data (which is missing from passive ‘screen-sharing’ systems) but enables a more engaging experience. So, in addition to the simplicity of the cloud and the controls for compliance, you can focus on the quality of the engagement.

This focus on quality is, we feel, the true next step in remote engagement. Yes full compliance is necessary, and yes the system must be easy and flexible, but what really counts is the experience that reps deliver.


Video for personalization

Finally, with quality of experience in mind, we wanted to add something extra.

Video, as we’ve all learned in 2020, does make a difference to an online call – which is why we added it as an option to Agnitio LIVE (HCPs can choose to use it or not). This was key for our desire to provide ‘Zoom-like experience’ for the life sciences. The personal touch matters.

The ability to see each other also boosts engagement in other ways. It really helps reps gauge how a conversation is going through non-verbal cues. It also helps to keep everyone focused. Video discourages multitasking, which is always tempting for busy HCPs wanting to check emails.


It’s the experience that matters

What we want Agnitio LIVE to deliver, ultimately, is the best possible remote experience in the life sciences – one that provides more value to HCPs and better enables customer teams to meet their needs.

Remote is no longer a novelty. It’s not the future but an everyday reality. And that means that it’s competitive. Companies that provide the best remote experiences for HCPs will, we believe, have an advantage.


Want to learn more?

Get full details on the system and see what it brings to the life sciences.

Get the LIVE experience

Book a LIVE demo. See it for yourself and get your questions answered

Related content

Client case: How to apply multichannel technology for better customer experiences

Client case: How remote detailing optimizes engagement of healthcare professionals

Related content

Client case: How to apply multichannel technology for better customer experiences

Client case: Using remote detailing to optimize engagement of healthcare professionals

Never miss a thing

Join our email mailing list and receive all Agnitio articles and digital marketing guides as soon as they are published.

Agnitio LIVE launched today

Agnitio LIVE launched today We’re delighted to announce the worldwide launch of Agnitio LIVE, our brand-new cloud-based remote solution. Agnitio LIVE makes remote detailing easier and more impactful for everyone involved. Running completely on the cloud, LIVE enables fully compliant remote detailing presentations in a simple way. Customer teams can now run remote sessions from… Continue Reading

Launch: Agnitio LIVE

Launch: Agnitio LIVE – remote detailing made better To meet the demand for more data-driven, flexible and impactful remote engagement in the life sciences, we’re excited to announce the launch of Agnitio LIVE.   Agnitio LIVE delivers: • interactive content for impact • controls required for compliance • the flexibility of the cloud • the… Continue Reading

New case study – How to expand reach with Rainmaker Remote

New client case study – How to expand reach with Rainmaker Remote Extend reach with an external sales force Novo Nordisk Mexico – a global leader in diabetes – wanted to access hard-to reach HCPs in remote geographic regions of Mexico, which was not possible with their existing sales force. To achieve this, Novo Nordisk… Continue Reading

CTO interview: How new remote practices are impacting pharma IT

How are new remote engagement practices impacting Pharma IT? IT has always had a say in which digital communication technologies to get, but technology experts have become central to business decisions in the life sciences. And IT professionals have been very much in focus with the overnight shift from in-person communications to virtual engagements due… Continue Reading

Agnitio joins forces with Bigtincan to create the future of sales enablement

Bigtincan acquires Agnitio to fast track remote selling capabilities and add world-class life science expertise Today, Agnitio has been acquired by Bigtincan, a global leader in sales enablement automation. Bigtincan provides organizations with a complete, intelligent platform to onboard sellers faster, help sellers find the right assets, automatically personalize content, and measure results in real-time.… Continue Reading

New case study – How to improve customer experience with Rainmaker CLM

New case study – How to improve customer experience with Rainmaker CLM Improve customer engagements and gain better insights BIAL – an international pharma company specialized in neurosciences – wanted to create better and more personalized customer experiences. The goal was to nurture relationships with healthcare professionals – delivering what individual HCPs want, provided when… Continue Reading

Rainmaker 1.8: User-friendly, compliant customer emails

Rainmaker 1.8: User-friendly, compliant customer emails Engage customers with fully-compliant emails in an even more user-friendly system with our latest Rainmaker upgrade: Rainmaker 1.8. With Rainmaker Approved Email, customer facing teams (e.g. sales, medical or market access) can easily engage their audiences with fully compliant emails. We have upgraded the email flow in our Engager… Continue Reading

Agnitio celebrates remarkable women at WonderTech Summit Copenhagen

Agnitio celebrates remarkable women at WonderTech Summit Copenhagen On May 19th, the first ever Summit to celebrate the achievements of women in the tech industry will take place in Copenhagen. The aim is to inspire, educate and support women in pursuing careers in technology.   Our Solutions Architect, Goran Vuksic, will be hosting a workshop… Continue Reading

Agnitio at Outsourcing in Clinical Trials Europe 2018

Agnitio at Clinical Trials Europe Conference 2018   The latest news on data and clinical trial technology  On 15-16 May, we’ll be in Barcelona attending the Outsourcing in Clinical Trials Conference 2018. With a new focus on data and trial technology, one of the aims of the conference this year is to enable better collaboration… Continue Reading