Digital Multi Channel Marketing means "Going Individual”
Eyeforpharma just published an interview with our CEO, Morten Hjelmsø around the new digital solutions which enable pharma to empower those closest to the customer to help deliver better outcomes.
As he states in the interview: "We should be addressing customer needs at a much more individual level. It’s not about segmentation anymore; it’s really about ‘going individual. Today, the technology is available to help us achieve that."
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