Digital Multi Channel Marketing means “Going Individual”

Digital Multi Channel Marketing means "Going Individual”

Eyeforpharma just published an interview with our CEO, Morten Hjelmsø around the new digital solutions which enable pharma to empower those closest to the customer to help deliver better outcomes.

As he states in the interview: "We should be addressing customer needs at a much more individual level. It’s not about segmentation anymore; it’s really about ‘going individual. Today, the technology is available to help us achieve that."

Morten Hjelmsoe sitting outside

Morten Hjelmsø will be exploring these issues at eyeforpharma’s Multichannel Customer Experience conference in London on 19-20 October, where his presentation will focus on “Customer experience as an organizational design”.

Read the article here

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