Category Archives: Digital marketing

Digital sales training

New article - Digital sales training

 

Build customer team digital engagement skills

With ever more companies seeking to engage HCPs in online meetings, attention has now shifted to the quality of the remote experience provided. To maintain access, reps need to deliver value in every session. Consequently, there is an increasing focus on training reps to make the most of what the technology offers.

To enable reps to make the best use of these technologies, a new kind of digital training model is required – one that is more relevant to the sales environment, more engaging and much easier to implement.

 

 

Rising HCP expectations for remote engagement

• COVID has permanently changed HCP engagement
• Customers now expect high-quality remote experiences
• Reps need help to improve their digital skills
• A new virtual sales training model makes this easy and fun

Related content

Learn about some of Agnitio’s experiences in the pharma industry:


Agnitio's experience in the pharma industry

Agnitio professional services

Related content

Learn about some of Agnitio’s experiences in the pharma industry::


Agnitio's experience in the pharma industry

Agnitio professional services

Never miss a thing

Join our email mailing list and receive all Agnitio articles and digital marketing guides as soon as they are published.

New case study – How to expand reach with Rainmaker Remote

New client case study – How to expand reach with Rainmaker Remote Extend reach with an external sales force Novo Nordisk Mexico – a global leader in diabetes – wanted to access hard-to reach HCPs in remote geographic regions of Mexico, which was not possible with their existing sales force. To achieve this, Novo Nordisk… Continue Reading

Infographic: Highlights of the Medtech Commercial Leaders Forum 2020

Infographic: Highlights from the Medtech Commercial Leaders Forum 2020 Speaker highlights from the online conference At this year’s 9th Medtech Commercial Leaders Forum, one of Europe’s largest medical device-specific commercial events, we learned about new remote engagement practices and digital go-to-market strategies: How do you help your field force become more effective and provide value… Continue Reading

Agnitio joins forces with Bigtincan to create the future of sales enablement

Bigtincan acquires Agnitio to fast track remote selling capabilities and add world-class life science expertise Today, Agnitio has been acquired by Bigtincan, a global leader in sales enablement automation. Bigtincan provides organizations with a complete, intelligent platform to onboard sellers faster, help sellers find the right assets, automatically personalize content, and measure results in real-time.… Continue Reading

Start your multichannel journey with approved email

A not so crazy idea? Start your multichannel journey with approved email Take a second to think about multichannel marketing in the life sciences. What do you see? You likely pictured a big, expensive and highly complex project – websites, microsites, e-detailers, apps, messaging, AI systems, data tracking. But what about the humble approved email?… Continue Reading

New case study – How to improve customer experience with Rainmaker CLM

New case study – How to improve customer experience with Rainmaker CLM Improve customer engagements and gain better insights BIAL – an international pharma company specialized in neurosciences – wanted to create better and more personalized customer experiences. The goal was to nurture relationships with healthcare professionals – delivering what individual HCPs want, provided when… Continue Reading

Which remote engagement solution is right for your HCP communications?

Which remote engagement solution is right for your HCP communications? The case for remote HCP communication is clear, with rapid growth in investments across pharma and medtech companies. This development accelerates as in-person meetings are currently impossible in many countries. Consequently, companies have speeded up their plans for a remote engagement solution and are keenly… Continue Reading

Infographic: highlights virtual eyeforpharma Barcelona 2020

Infographic: What we heard at virtual eyeforpharma 2020 Speaker highlights from the virtual conference With the Corona pandemic turning the eyeforpharma Barcelona into a 100% virtual pharma meeting, there was a lot of emphasis on how pharma companies are now working with a remote customer engagement approach. It was evident that online engagement is possible… Continue Reading

What we heard on eyeforpharma about remote customer engagement

What we heard at eyeforharma about remote customer engagement Speaker highlights from the conference on remote customer engagement At this year’s virtual eyeforpharma Barcelona conference, Europe’s biggest commercial Pharma event of the year, we learned a lot from the industry’s thought leaders on areas such as digital and remote HCP engagement. It was evident that remote… Continue Reading

Highlights of the Commercial Leaders Forum, Brussels 2019

Infographic: Highlights from the Medtech Commercial Leaders Forum in Brussels 2019 Speaker highlights from the conference At this year’s 8th Edition of the Medtech Commercial Leaders Forum in Brussels, Europe’s largest medical device-specific commercial event, we learned a lot from the industry’s thought leaders on areas such as Digital and Multichannel Marketing. It was evident… Continue Reading