Category Archives: Digital marketing

Video: What’s the future role of the CIO?

Video interviews: What's the future role of the CIO?

To find out how Sales and Marketing see the role of the CIO, we interviewed a number of senior executives at eyeforpharma Barcelona 2019. Are CIOs and IT generally seen as valuable? What are they understood as providing the commercial side of the business? How do Sales and Marketing currently rate the collaboration?

The results might surprise you… Watch the video:
 

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We deliver innovative customer engagement technologies specifically for the pharma and medtech industries. Our solutions include multichannel CLM, e-detailing for sales enablement, remote for virtual engagement, and approved email.

We strive to deliver customized – yet agile – solutions that solve the specific needs of our customers. Check out the technical capabilities of our software.

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Case Study: Get more value from Salesforce CRM by adding multichannel engagement


Visit Rainmaker multichannel software

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Related content

Case Study: Get more value from Salesforce CRM by adding multichannel engagement


Visit Rainmaker multichannel software

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Video: What’s next for pharma marketing?

Video interviews: What’s next for pharma marketing? Get the priorities right In pharma marketing, we’re constantly looking for ways to provide more value to our customers and essentially support better care. Digitalization is accelerating the opportunities. But what should be on top of our to-do list? At eyeforpharma Barcelona 2019 we asked leading industry experts… Continue Reading

New e-book – Remote: 6 solutions from one technology

New e-book – Remote: 6 solutions from one technology Remote has experienced tremendous growth in pharma and medtech. Introduced as a way to communicate at a distance while maintaining much of what’s valuable in face-to-face contact, it is now being used to solve multiple commercial challenges. The number of use cases continues to grow as… Continue Reading

Video: Industry experts rate the quality of pharma’s customer experience

Video: Industry experts rate the quality of pharma’s customer experience In this 4-minute video, you’ll hear pharma marketing experts rate the customer experience that pharma is providing right now. Honestly, the news isn’t good. But there are also reasons to be optimistic. Press play to hear for yourself how the industry is doing – and… Continue Reading

5 things to consider when moving from paper to digital detailing

5 things to consider when moving from paper to digital detailing Applying e-detailing to your customer interactions can improve your customer engagements (attention as well as satisfaction), and lead to improved commercial team performance. To help your sales and medical representatives, and doctors get the benefits – and avoid some potential pitfalls – here are… Continue Reading

Seven ways to apply digital technology to market access

Seven ways to apply digital technology to market access Because purchasing power continues to shift from clinicians to institutional decision makers – hospitals, committees, buying groups, regional and governmental agencies – companies that deliver the most convincing health economic arguments operate with huge commercial advantage. Yet it is only very recently that market access functions… Continue Reading

What we heard at Medforce 2018

What we heard at Medforce Berlin 2018 This year’s Medforce Conference, the largest single commercial medical device event in Europe, once again demonstrated that the industry is transforming. The event showed how companies are changing their commercial go-to-market strategies to adapt to the new market conditions – while showcasing how technology plays a pivotal role… Continue Reading

Case study: Making training of investigators in clinical trials easy to manage

Case study: How to make clinical trial investigator training easier and more cost-efficient   Efficient training and clear communication with clinical trial investigators is essential, yet the traditional ‘paper-based’ approach of printing and sending materials is difficult to manage, hard to track and often has limited impact.   Download our case study and see how… Continue Reading

Case study: Using virtual engagement to increase access to HCPs

Case study: Using virtual engagement to increase access to healthcare professionals     Virtual engagement is increasingly seen as the answer to a fundamental marketing problem: how to increase services levels for ever more demanding HCPs at a time when cost-per-engagement is rising, budgets remain fixed, and access overall is declining.   To show what’s… Continue Reading

Video: Critical issues for pharma marketing today

Video: Critical issues for pharma marketing today Hear from industry experts We’re never short of actions to take, targets to meet, or opportunities to grasp. But what should be right at the top of pharma marketing’s to-do list? To find out, we spoke with industry experts at eyeforpharma Barcelona 2018 for their views on the… Continue Reading