Category Archives: Digital marketing

Video: Industry experts rate the quality of pharma’s customer experience

Video: Industry experts rate the quality of pharma’s customer experience

In this 4-minute video, you’ll hear pharma marketing experts rate the customer experience that pharma is providing right now. Honestly, the news isn’t good. But there are also reasons to be optimistic.

Press play to hear for yourself how the industry is doing – and get practical advice on how we can improve.


Booklet: Virtual client engagement in pharma 

How do you meet HCPs' demand for more medical and scientific knowledge when the cost of contact is increasing?

With virtual engagement, you can easily bring MSLs and product specialists into the conversation. Read the e-book "Virtual client engagement: an introduction".

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5 things to consider when moving from paper to digital detailing

5 things to consider when moving from paper to digital detailing Applying e-detailing to your customer interactions can improve your customer engagements (attention as well as satisfaction), and lead to improved commercial team performance. To help your sales and medical representatives, and doctors get the benefits – and avoid some potential pitfalls – here are… Continue Reading

Seven ways to apply digital technology to market access

Seven ways to apply digital technology to market access Because purchasing power continues to shift from clinicians to institutional decision makers – hospitals, committees, buying groups, regional and governmental agencies – companies that deliver the most convincing health economic arguments operate with huge commercial advantage. Yet it is only very recently that market access functions… Continue Reading

What we heard at Medforce 2018

What we heard at Medforce Berlin 2018 This year’s Medforce Conference, the largest single commercial medical device event in Europe, once again demonstrated that the industry is transforming. The event showed how companies are changing their commercial go-to-market strategies to adapt to the new market conditions – while showcasing how technology plays a pivotal role… Continue Reading

Case study: Making training of investigators in clinical trials easy to manage

Case study: How to make clinical trial investigator training easier and more cost-efficient   Efficient training and clear communication with clinical trial investigators is essential, yet the traditional ‘paper-based’ approach of printing and sending materials is difficult to manage, hard to track and often has limited impact.   Download our case study and see how… Continue Reading

Case study: Using virtual engagement to increase access to HCPs

Case study: Using virtual engagement to increase access to healthcare professionals     Virtual engagement is increasingly seen as the answer to a fundamental marketing problem: how to increase services levels for ever more demanding HCPs at a time when cost-per-engagement is rising, budgets remain fixed, and access overall is declining.   To show what’s… Continue Reading

Video: Critical issues for pharma marketing today

Video: Critical issues for pharma marketing today Hear from industry experts We’re never short of actions to take, targets to meet, or opportunities to grasp. But what should be right at the top of pharma marketing’s to-do list? To find out, we spoke with industry experts at eyeforpharma Barcelona 2018 for their views on the… Continue Reading

New e-book: Medtech and digital technology

New e-book: Medtech and digital technology We’re delighted to tell you that we’ve just published a new e-book – The hidden potential of digitization – that’s focused specifically on the needs of the medtech industry.   Reinvent clinical selling This report explores how technology can enable the new medtech commercial model that Boston Consulting Group… Continue Reading

Virtual engagement booklet

Booklet: How virtual engagement adds value to you and your customers With customer demands rising and face-to-face time diminishing, virtual (remote) engagement is one of the most promising ways to reach doctors. We have put together a booklet on virtual client engagement that outlines what it is, what it offers you and your customers, and… Continue Reading

Eyeforpharma Barcelona: The highlights

What we heard at eyeforpharma Barcelona 2018 Speaker highlights from the conference We’re happy to report that eyeforpharma Barcelona this year was – yet again – a wonderful mix of presentations, ideas, workshops, discussions, interviews and dialogues. It’s a credit to eyeforpharma that they continually pull off an event of this size each year. One… Continue Reading