Interview – Digital Pharma Interviews Morten Hjelmsoe on multichannel communication

Interview - Digital Pharma Interviews Morten Hjelmsoe on multichannel communication

Warren Drysdale interviews Morten Hjelmsoe before the conference in Rome on the 12-14th of May. The interview revolves around the new opportunities in digital pharma communications.

A recent study by Boston consulting group estimated that effective multichannel marketing can boost top-line growth by more than 10 percent and reduce costs by 10 to 25 percent.  (Link to study here).

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