Category Archives: Events and webinars

Blog: How to deliver value to HCPs when access is declining

Blog: How to deliver value to HCPs when access is declining digital engagement

It’s a well-known fact that HCPs are more and more time-pressured. As a result, they are looking to get more value delivered in less time and with more flexibility, when engaging with life science companies. But how do you provide this, when budgets are fixed, access overall is declining, and demonstrating ROI is essential?

One answer is digital. Here, we present you with three ways that digital technology helps you make the most of the minutes that matter.
Compelling content

By developing interactive presentations (e-detailers), you empower your representatives with tools for building strong conversations. It also makes it easier for your reps to convey complex product information in a short time.

Most market research on this topic shows that physicians enjoy the e-detailing experience and state that they can have more focused discussions when it is used.[1]

In addition, e-detailers make it possible to personalize each conversation. By developing interactive elements in which the HCP inserts information about his or her real-life situation, the content itself (or the rep) can adjust the conversation to make it highly individual.
Personalized communications

One of the biggest advantages of applying digital to your communications is data. With proper data capture, you can learn what topics, therapeutic areas or products are most interesting to each HCP – information that’s vital for your sales or market access teams to understand an HCP’s ‘pain points’, and thereby where they can offer most value.

In other words, with the right data, you can always improve and personalize the next engagement. And from an HCP’s point of view, value that you’re providing goes up after every meeting.
Convenient interactions

When your customers are pressured on time, it’s essential that you fit their schedule and make it easy for them to interact. Digital has a huge role to play here by expanding the ways, that HCPs can engage with you. Convenient channels much appreciated by HCPs include:

  • Remote meetings
  • Webinars or online symposiums
  • On-demand content

With remote meetings, customers can arrange meetings with shorter notice – providing the flexibility they need. And your reps save traveling time and can conduct more meetings per day, maximising your marketing budget. In the same way, webinars and online symposiums deliver high value to HCPs while being cost-efficient for you.

On-demand content is likewise highly appreciated by HCPs as they can access it when, where and whenever it is relevant to them. And when provided with the right content, they may even be able to share it with patients – raising the value that they provide too.
The right solution

Agnitio’s solution, Rainmaker, offers all these advantages and more. Discover how you can apply Rainmaker and its channel opportunities to design unique customer journeys and deliver more value to HCPs in less time.

Follow us

Related content

Medtech webinar: Digital engagement excellence

E-book: The hidden potential of digitization in medtech 

Never miss a thing

Join our email mailing list and receive all Agnitio articles and digital marketing guides as soon as they are published.

Article: Accelerating digital engagement in medtech

Pharmaforum interview: Accelerating digital engagement in medtech Get the priorities right Agnitio’s CEO Lars Diemer speaks with senior medtech execs every week. Here, he explains how medtech companies can best use digital technologies to provide better and more impactful customer experiences.   What do you see as the top challenges for companies when it comes… Continue Reading

Webinar: How to build great multichannel customer journeys

Webinar: How to build great multichannel customer journeys with Rainmaker   This webinar takes you, step-by-step, through the creation of a complete multichannel customer journey for one of the leading medtech companies in Germany. Get the recording What will I learn? You’ll discover how creative agency, RMH Media, developed a multichannel customer journey for one… Continue Reading

Meet us at Medforce Europe 2019

Meet us at Medforce Europe 2019 Conference for medtech leaders Meet us at Medforce Europe, the leading conference for medtech sales and marketing leaders. This year, the event will be held in Berlin on 11-12 June.   Agnitio’s CEO presenting on the first day of the conference Topic: Behind-the-scenes – How leading medtech companies are… Continue Reading

Medtech webinar: Digital engagement excellence

Medtech webinar: Digital engagement excellence Medtech continues to accelerate its adoption of digital technologies to provide better and more impactful customer experiences. The intention of this webinar is to enable the most forward-thinking people working with digitalization in medtech to share their experiences. Sign up here What you’ll learn Explore how customer engagement strategies in… Continue Reading

What we heard at eyeforpharma Barcelona 2019

Infographic: What we heard at  eyeforpharma Barcelona 2019 Speaker highlights from the conference Another great year at eyeforpharma Barcelona has gone by, and we are once again excited to report what we heard from speakers, workshops, and interviews. It’s a credit to eyeforpharma that they continuously pull off an event of this size with such… Continue Reading

Rainmaker update: More flexible and customer-centric Remote call set-up

Rainmaker update: More flexible and customer-centric Remote call set-up Grow the number of ways you can apply remote engagement technology with the latest update to Rainmaker Remote. Now, it is easier for sales, marketing, medical and market access to host remote meetings. With this new update, the Rainmaker system generates short, personalized access links for… Continue Reading

Webinar: How to make digital payer engagement work

Webinar: How to make digital payer engagement work In this webinar, we will explore how you can apply digital technologies to improve your payer engagements – whether in relation to tender management or key account strategies. Experience how you make digital solutions work, so they benefit your customers as well as your organization. Sign up… Continue Reading

Medtech Commercial Leaders Forum 2019 in Zurich

Meet us in Zurich to explore how digital technology drives commercial results Let’s connect in Zurich  Connect with us at the MedTech Commercial Leaders Forum in Zürich on March 5-7 to explore how to demonstrate ROI on your digital investments. The MedTech Commercial Leaders Forum is Europe’s leading event focused on next generation methods to achieve commercial excellence specifically in the… Continue Reading

Come and meet us at Eyeforpharma Barcelona

Meet us at eyeforpharma Barcelona to refine your virtual engagement strategy This year at eyeforpharma Barcelona  (12-14 March), we’ll mainly focus on how virtual engagement raises the value you provide to HCPs, payers, and patients.   Lunch & Learn: The Value of Virtual Engagement On day 1 of the conference we’ll be hosting an exclusive… Continue Reading