Key industry reports on digital customer engagement

The life sciences are undergoing significant changes that are driving digital transformation. To support you developing strategies that meet the new competitive and customer landscape, we’ve collated the key (free) reports from the last 12 months to spark your thinking. Get inspired. Here's a selection:

• Understand how HCPs are increasing their online consumption – and how remote engagement is replacing traditional face-to-face interactions (PharmaFuture, 2019)

• Learn how digital innovations and remote technologies are transforming HCP interactions right now (Eyeforpharma, 2019)

• Discover the new rules of customer engagement and how experiences with other brands are setting expectations (Salesforce, 2019)

• See how investments in customer experience and relationship management continue to grow (Gartner, June 2019)

• Explore what’s needed to ensure world-class sales performance – and how to adapt customer journeys to the sales process (CSO Insights/Miller Heiman Group, 2019)

• Understand why the definition of healthcare has become so diverse and learn what the core of the new pharma company should be (pharmaphorum, 2019)

Access all 13 reports here