Article: The sales rep of the future in pharma
How does the sales force of the near future in pharma look? And how do you best achieve commercial value from mixing personal and digital engagement?
Together with experts from Sanofi and Ferring we’re sharing what it takes to transform customer engagement to focus sales efforts and meet changing HCP needs. Read this eyeforpharma mini-report where you’ll also find relevant stats on what other pharma companies believe is going to be the primary role of their sales force in the coming years.
The article was created before COVID-19, but very much addresses what is needed to deliver on mulitchannel engagement during and after the pandemic.
Insights from the article
– Jo Peddhinti, Head of Digital Marketing & Innovation at Sanofi
– Haider Alleg, Global Head of Digital Excellence at Ferring
– Mads Bjarni-Kornbech, VP, Marketing & Communications, Agnitio
Explore how you equip your reps for future success
If you're interested in an in-depth explorative discussion with us to exchange ideas on how to optimize your customer engagement strategy and provide your reps with the multichannel tools they need, please reach out.
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