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Article: The sales rep of the near future
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Article: The sales rep of the future in pharma

How does the sales force of the near future in pharma look? And how do you best achieve commercial value from mixing personal and digital engagement?

Together with experts from Sanofi and Ferring we’re sharing what it takes to transform customer engagement to focus sales efforts and meet changing HCP needs. Read this eyeforpharma mini-report where you’ll also find relevant stats on what other pharma companies believe is going to be the primary role of their sales force in the coming years.

The article was created before COVID-19, but very much addresses what is needed to deliver on mulitchannel engagement during and after the pandemic.

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Insights from the article

It works really well, we’re building on that model, and we’re trying to refine it as we go. Eventually we will be able to map whether the multi-channel engagement model that we’re deploying is working and whether there is a clear ROI coming out of it.

– Jo Peddhinti, Head of Digital Marketing & Innovation at Sanofi

Good customer engagement means that we also have to have great marketing and stories around our clinical data and key messages. It’s not easy.

– Haider Alleg, Global Head of Digital Excellence at Ferring

In our experience, to add real value you need to tie customer engagement data into the CRM and ideally also connect with data from the marketing engine. You then need to make all that available to the field force in one place. This gives them a more holistic view of the customers so that they can find out what they are interested in, how they engaged with marketing material and disease treatment information.

– Mads Bjarni-Kornbech, VP, Marketing & Communications, Agnitio

Explore how you equip your reps for future success

If you're interested in an in-depth explorative discussion with us to exchange ideas on how to optimize your customer engagement strategy and provide your reps with the multichannel tools they need, please reach out.

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