Why go digital in sales communication?

1 Better communication with doctors

You get to involve healthcare professionals more in your story. By making the material interactive it becomes an active rather than passive experience. That significantly improves message retention, making the communication more effective and meeting customer expectations of more engaging communication.

 

2 Understanding your marketing ROI

The ability to track interactions tells you how customers are reacting to your messages. Even the simplest analytics will uncover useful things like the most-viewed parts of a presentation. With more sophisticated data gathering, you can see whether you have raised customer ‘willingness to prescribe’ and discover specific topics that customer-facing staff need to address.

 

3 Fixing problems early

If your digital sales materials are well designed, you should be able to quickly assess their effectiveness in the field. That way you don’t have to wait half a year to find out whether the campaign worked or not. You'l know immediately and can start responding right away – updating the messaging and going back with new information – saving months of missed opportunity.

 

4 Staying on-message

Digital sales communication keeps your customer-facing teams focused and on-message. With CLM, you can pre-populate content for the sales rep to use, based upon your segmentation strategies. Yet, if the doctor wants to take the conversation in a different direction, that content can be quickly accessed – making your sales force appear highly service minded.

 

5 Providing value to affiliates

Printing, warehousing and distributing printed materials around the world is expensive and slow. And sometimes the materials are not even used because they don’t address the needs of affiliates. Switching to digital technology removes major logistical costs and helps you understand use around the world – making it easier to adapt materials to better suit local needs.