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Category Archives: Digital marketing

Exploring the Full Potential of e-detailing Data

Exploring the Full Potential of e-detailing Data Today’s high quality e-detailing data can help support better quality conversations with healthcare professionals and result in improved access and relationships. Campaigns driven by the right data can provide customers receive better quality information and predictive modeling based on the data collected can even enable you to anticipate… Continue Reading

Eyeforpharma Article: Let’s Get Personal: Customer Experience

Eyeforpharma Article: Let’s Get Personal: Customer Experience There is no doubt that everyone in pharma wants to provide a positive customer experience (CX), but there is a gap between the industry’s vision and the current reality. As customers receive greater added value elsewhere in their lives from other industries (free Wi-Fi or hassle-free online booking,… Continue Reading

Infographic: How to meet the new communication expectations?

Infographic: How to meet the new communication expectations? In partnerhip with Anthill agency we have produced this infographic with information on how to meet  the new evolving expectations in digital communication for the life science industry.  Book an online demo and discover how we can help you [wpforms id=”371″] Never miss a thing Join our… Continue Reading

Creating valuable multichannel communication

Creating valuable multichannel communication One of the big topics at this years Eyeforpharma conference in Barcelona centred on how to provide true value to all stakeholders – including patients. Here Morten Hjelmsoe shares his valuable insight in how to remove the “noise” in Pharma and create timely and relevant communication for every stakeholder.  Rainmaker Multichannel… Continue Reading

Video: Personalizing customer engagement in pharma

Video: Personalizing customer engagement in pharma The customer landscape in pharma is changing – as our expectations as consumers and professionals are changing and new stakeholders are gaining influence. At last month’s Eyeforpharma Barcelona Conference, we asked a couple of the key industry experts and commentators how pharma is and should be facing this challenge –… Continue Reading

Rainmaker trailer: Make it personal. Make it matter.

Rainmaker trailler: make it personal make it matter One of the big topics this year at the Eyeforpharma conference in Barcelona, will centre on how to provide true value to all stakeholders – including patients. We are very keen to show you exactly how Rainmaker enables you to meet this challenge by empowering and activating… Continue Reading