Copenhagen Briefing:

The highlights

As discussed on the Copenhagen Briefing there’s a massive opportunity in personalization and data-driven sales and marketing. And life science companies are investing extensively in customer experience and management systems (Gartner, June 2019). But not everyone will get it right. During the session we heard from life science leaders, what it takes to succeed. And what good looks like.

4 key takeaways from the briefing

There’s business value in upskilling your organization and tools – and adapting to a more consultative selling approach.

– Michael Ærø, Implement Consulting Group

There’s proven business value in working with and mastering the customer experience.

– Mike Bellis, PEN Partnerships

Medtech and pharma companies can benefit from best-practices (and bad-practices) from digital projects that other life science companies have already executed.

– Lars Meincke, Agnitio

To succeed with digitalization, you need to be consistent and continuously monitor and train your sales organization.

– Georg Bidstrup, Coloplast

Pictures from the briefing

Want to know more?

If you’re interested in more in-depth take-aways from the presentations or if you’d like to get access to the presentations, reach out to VP Marketing, Mads Bjarni-Kornbech

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