New e-book: Getting started with e-detailing

Keeping it simple

Are you considering your first e-detailing project but worry that it can be complicated? Don’t panic. In fact, relax. With the right knowledge, e-detailing is very simple.

This short guide answers the questions that many people have when starting out – drawing on Agnitio’s experience of delivering hundreds of projects over the years.

• “Do I really need it?” The five main benefits of e-detailing
• “What’s needed?” The elements of e-detailing
• “Can’t I just use a PDF?” Comparing ‘static’ content with interactive
• “What kind of content is needed?” Where creativity matters
• “Can I use my existing content?” Repurposing existing materials
• “What do I need to know about data?” Understanding what works
• “What are the basic steps of an e-detailing project?” How to plan for success
• “What about multichannel?” Planning for the future
• “What do I need to know about e-detailing software?” Know what to look for
• “What’s the best bit of advice you can give?” Essential advice

Download the ebook

Get straight-talking answers to questions asked by those just starting out with e-detailing.