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Agnitio joins forces with Bigtincan to create the future of sales enablement

Bigtincan acquires Agnitio to fast track remote selling capabilities and add world-class life science expertise

October 2020, Agnitio was acquired by Bigtincan, a global leader in sales enablement automation. Bigtincan provides organizations with a complete, intelligent platform to onboard sellers faster, help sellers find the right assets, automatically personalize content, and measure results in real-time. Customers include multinational life science companies like ThermoFisher, Biotronik, and Merck.

David Keane, Bigtincan CEO

Bigtincan’s overarching vision is to empower people to be confident and effective when they interact with customers no matter where or how they engage. ”Agnitio’s technology matches this vision perfectly especially in this more and more remote world.” Said David Keane, Bigtincan’s CEO. He continued: ”we could not be more excited to have them and their customers join our growing family.”

The acquisition also possesses a unique opportunity for Agnitio to join one of the global leaders within sales enablement automation and to deliver additional value to life science customers including onboarding, sales training, coaching and learning.

“We are really excited to become part of the Bigtincan family. Bigtincan is on a fantastic journey and has set high standards for intelligent, automated sales enablement with an impressive customer base” said Lars Meincke, CEO of Agnitio. “They have also proven incredibly good at integrating other companies and their unique capabilities. This means completely new opportunities for speeding up development of our sales enablement and remote capabilities – and further strengthening the support we’re offering to our life science customers.”

Lars Meincke, Agnitio CEO

About Bigtincan

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s AI-powered sales enablement automation platform leading the sales enablement market, features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan platform, please visit or follow @bigtincan on Twitter.


Additional information

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