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Category Archives: Digital marketing

Video: What are pharma’s data opportunities?

What are pharma’s data opportunities? Hear from industry experts We’re often told that data, used correctly, will transform how we engage with HCPs and patients. So how is the industry responding? We interviewed industry experts at eyeforpharma Barcelona 2017 for their views on the data pitfalls and possibilities.     See Agnitio’s highlights We always… Continue Reading

What pharma wants today – 10 needs to answer

What pharma wants: 10 digital communication needs Changing requirements What does pharma want today? This is a question that we as digital communication software providers continually ask ourselves and our partners. The hard part? The answers are continually changing. This is partly in response to an emerging landscape — one that has new players, new voices… Continue Reading

Video: What’s holding back industry collaboration in pharma?

Video interviews: What’s holding back industry collaboration in pharma? Video interviews: The impact of changing the reimbursement scheme  Interviews focused on more effective collaboration between payers, providers and pharmaceutical companies. Changing the reimbursement scheme by tying it to outcomes could have a massive impact on the collaboration between pharmaceutical companies and providers. Provide impactful engagements… Continue Reading

Infographic: medtech & digital technology

Infographic: medtech & digital technology More rapid adoption of digital and mobile technology could revolutionise medtech’s customer engagement. While some companies are responding well, data shows that most haven’t realised the opportunities and lack the organisational structure required for digital transformation. Medtech: get started on digital with Agnitio Agnitio’s solutions provide the flexibility to solve… Continue Reading

What patients want today – 10 needs to answer

10 needs to answer: what patients want today New challenges to be met What do patients want? With the long-term trends for patient empowerment and greater access to information, the answers are changing. Yet get it right and you can not only improve patient outcomes with new kinds of services but build excellent relationships with… Continue Reading

Infographic: the value of digital in medtech

Infographic: the value of digital in medtech With new regulations and market changes now impacting the medtech sector, companies are looking to digital technology to help them respond. To explore the opportunities that digital provides, Agnitio brought together experts Edwards Lifesciences, J&J Medical Devices, MSD, and Smith & Nephew. See all the key quotes, statements and… Continue Reading

Video: Which technologies can improve customer experience in pharma?

Which technologies can improve customer experience in pharma? Hear from industry experts Communication technologies are continually being developed and improved. With so many options, it’s worth asking what provides the most value to HCPs and patients. At eyeforpharma Barcelona 2017, we interviewed industry opinion leaders to get their views.     Provide impactful engagements with… Continue Reading

What doctors want today – 10 needs to answer

10 needs to answer: what doctors want today Changing requirements What do doctors want? This is a question that marketers have always asked. Get the answer right and you build excellent relationships with HCPs and ensure a bright future for your innovation. Yet the answers are changing.   New service expectations In addition to the… Continue Reading

Video: Will we still be talking about ‘sales’ in pharma in 10 years?

Video interviews: Will we still be talking about ‘sales’ in pharma in 10 years? Hear from industry experts The way that pharma engages with HCPs is changing. With prescribing decisions becoming more centralised – and a growing focus on treatment outcomes – new models are replacing the old. So, will we soon only be talking… Continue Reading

Pharmaphorum: 3 reasons why medtech needs to embrace digital

Pharmaphorum: 3 reasons why medtech needs to embrace digital Agnitio and pharmaphorum recently partnered on a medtech-focused webinar — “How to maximise the value of digital in medtech: preparing for digital transformation” — and have now developed an article inspired by these discussions.   Digital transformation underway in pharma Digital transformation is now well underway… Continue Reading