Webinar: How agile nutraceutical brands can adapt their go-to-market to the economic crisis
About the webinar
The pandemic and consequent economic crisis will affect the food supplement industry, but they can also present opportunities for agile brands to shift market shares.
In this workshop, organized by PharmaLinea Ltd., expert panelists will advise you on how to adapt your strategy of product launches, positioning, marketing tools, and sales channels. You will learn about the latest consumer insights, case studies of successful strategies by leading nutraceutical brands, and digital tools for communication with healthcare professionals.
Nicolai Worsoe, Client Director at Agnitio, joins the expert panel to present how to re-think HCP education and communications during the pandemic and beyond.
Practicalities
Find the link to the recoding here.
Speakers
Host:
Nathan Gray - Managing Director at Nutraceutic (former Senior Editor at NutraIngredients)
Panelists:
Anton Oražem, CEO at PharmaLinea - presenting case studies of adapted marketing & sales strategies by agile nutraceutical brands
Mike Hughes, Head of Research and Insight at FMCG Gurus - presenting market research of the effects of the pandemic and recession on consumers
Nicolai Worsøe, Client Director at Agnitio - presenting the benefits of digital medical detailing for the pandemic and beyond
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