External Webinar: Adapting strategy to the crisis – Workshop for agile nutraceutical brands

External Webinar: Adapting strategy to the crisis - Workshop for agile nutraceutical brands

About this workshop

The pandemic and consequent economic crisis will affect the food supplement industry, but they can also present opportunities for agile brands to shift market shares.

In this workshop, organized by PharmaLinea Ltd., expert panelists will advise you on how to adapt your strategy of product launches, positioning, marketing tools, and sales channels. You will learn about the latest consumer insights, case studies of successful strategies by leading nutraceutical brands, and digital tools for communication with healthcare professionals. We invite you to participate with your own questions and business challenges.

Nicolai Worsøe, our Client Director at Agnitio, will be presenting as a guest panelist the benefits of digital medical detailing during the pandemic and beyond.

 

Practicalities

Live virtual workshop will take place 2 June at 10:00am CET  - If you cannot attend the live event, register to receive the recording & presentation

 

Speakers

Host:

Nathan Gray - Managing Director at Nutraceutic (former Senior Editor at NutraIngredients)

 

Panelists:

Anton Oražem, CEO at PharmaLinea - presenting case studies of adapted marketing & sales strategies by agile nutraceutical brands

Mike Hughes, Head of Research and Insight at FMCG Gurus - presenting market research of the effects of the pandemic and recession on consumers

Nicolai Worsøe, Client Director at Agnitio - presenting the benefits of digital medical detailing for the pandemic and beyond

 

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