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Video interviews: What’s next for pharma marketing? Get the priorities right In pharma marketing, we’re constantly looking for ways to provide more value to our customers and essentially support better care. Digitalization is accelerating the opportunities. But what should be on top of our to-do list? At eyeforpharma Barcelona 2019 we asked leading industry experts… Continue Reading
Infographic: What we heard at eyeforpharma Barcelona 2019 Speaker highlights from the conference Another great year at eyeforpharma Barcelona has gone by, and we are once again excited to report what we heard from speakers, workshops, and interviews. It’s a credit to eyeforpharma that they continuously pull off an event of this size with such… Continue Reading
New e-book – Remote: 6 solutions from one technology Remote has experienced tremendous growth in pharma and medtech. Introduced as a way to communicate at a distance while maintaining much of what’s valuable in face-to-face contact, it is now being used to solve multiple commercial challenges. The number of use cases continues to grow as… Continue Reading
Three kinds of remote HCP engagement: How to make them happen Remote technology is not just about overcoming geographic barriers or reducing costs. It does both these things – brilliantly – but it also can do much more. It adds value to your current customer outreach and opens up new kinds of customer interactions. Here… Continue Reading
Infographic: What we heard at NextLevel MedTech Access 2018 Speaker highlights from the conference With the payer becoming increasingly important – both in pharma and medtech – we travelled to NextLevel’s Market Access Leaders Forum to explore and share insights on impactful ways of approaching payers . What we heard from industry experts, consultants, payers,… Continue Reading
Video: Industry experts rate the quality of pharma’s customer experience In this 4-minute video, you’ll hear pharma marketing experts rate the customer experience that pharma is providing right now. Honestly, the news isn’t good. But there are also reasons to be optimistic. Press play to hear for yourself how the industry is doing – and… Continue Reading
5 things to consider when moving from paper to digital detailing Applying e-detailing to your customer interactions can improve your customer engagements (attention as well as satisfaction), and lead to improved commercial team performance. To help your sales and medical representatives, and doctors get the benefits – and avoid some potential pitfalls – here are… Continue Reading
Seven ways to apply digital technology to market access Because purchasing power continues to shift from clinicians to institutional decision makers – hospitals, committees, buying groups, regional and governmental agencies – companies that deliver the most convincing health economic arguments operate with huge commercial advantage. Yet it is only very recently that market access functions… Continue Reading
What we heard at Medforce Berlin 2018 This year’s Medforce Conference, the largest single commercial medical device event in Europe, once again demonstrated that the industry is transforming. The event showed how companies are changing their commercial go-to-market strategies to adapt to the new market conditions – while showcasing how technology plays a pivotal role… Continue Reading
Case study: How to make clinical trial investigator training easier and more cost-efficient Efficient training and clear communication with clinical trial investigators is essential, yet the traditional ‘paper-based’ approach of printing and sending materials is difficult to manage, hard to track and often has limited impact. Download our case study and see how… Continue Reading