New client case study - How to expand reach with Rainmaker Remote
Extend reach with an external sales force
Novo Nordisk Mexico – a global leader in diabetes – wanted to access hard-to reach HCPs in remote geographic regions of Mexico, which was not possible with their existing sales force.
To achieve this, Novo Nordisk Mexico engaged Xolomon, a contract sales organization (CSO), with Rainmaker Remote to increase reach and deliver value to HCPs. Rainmaker Remote was chosen to empower Xolomon’s sales teams because it enables the provision of a full detailing experience online, while being easy to use and practical in the field.
The results: empowered sales teams and engaged HCPs
The ability to deliver the full detailing experience remotely, resulted in highly engaged sales teams driving increased HCP access. The project increased reach to the target groups – while delivering a high-quality experience for HCPs:
• 92% of HCPs would recommend this ‘remote’ service to their colleagues
• 4.8 / 5 HCPs expressed satisfaction with Rainmaker-empowered reps
• 87% of HCPs accepted the use of remote technology
• 53% of HCPs plan to prescribe to at least one patient in the next 30 days
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