New case study - How to improve customer experience with Rainmaker CLM
Improve customer engagements and gain better insights
BIAL – an international pharma company specialized in neurosciences – wanted to create better and more personalized customer experiences. The goal was to nurture relationships with healthcare professionals – delivering what individual HCPs want, provided when it best suit them and through their preferred channels.
To do this, BIAL needed to increase customer insights – using Rainmaker to build knowledge on HCP interest areas and preferences via interactive content and automatic tracking in face-to-face HCP meetings. This provided product and marketing teams with better control of content usage and insights for further content development, in addition to empowering reps with more engaging content.
Multichannel CLM for increased valuable touchpoints
Using Rainmaker’s multichannel CLM capabilities, BIAL provided sales teams with more tools to better manage HCP relationships and increase engagement touchpoints through additional communication channels.
By digitizing brand content and using e-detailing in face-to-face HCP engagements, BIAL delivered more personalized meetings. Interactive presentations were developed to better engage HCPs and gather actionable data.
To take full advantage of Rainmaker’s creative freedom and data-tracking flexibility, Agnitio worked with BIAL and their creative agencies to ensure that the interactive elements were in place to best engage customers and support the project objectives.
Never miss a thing
Join our email mailing list and receive all Agnitio articles and digital marketing guides as soon as they are published.