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Healthcare’s Digital Adoption Lags Behind Other Industries Recent research from the McKinsey Global Institute (MGI) shows that the healthcare sector as a whole is well behind other industries when it comes to using digital technology. McKinsey´s views on digital adoption in healthcare By looking at the application of digitization in sectors across the U.S. economy,… Continue Reading
Patient Centricity in Pharma – Expert Video Patient empowerment calls for more treatment-centered conversations with healthcare professionals and the provision of high-value services that help doctors respond to increasing demands for information. Hear the experts views: This is the second video in a series of videos exploring patient-centricity in pharma. The interviews were carried out… Continue Reading
Impact of the Empowered Patient – Video Patient empowerment is increasingly being understood as an opportunity for pharma. More engaged patients mean a more receptive audience to industry initiatives that help improve treatment outcomes. Hear industry thought-leaders share their views on what’s needed to provide the support patients need. This is part of a series of… Continue Reading
Article: What does the new value-based healthcare landscape mean for sales? Agnitio CEO, Lars Diemer was asked to comment as an expert on the digital sales tools in a recent Eyeforpharma article. The article sheds light on the new healthcare landscape, which is being digitally disrupted in many ways in order to create more value… Continue Reading
Interview: Embracing the Empowered Patient Agnitios CEO Lars Diemer was recently interviewed by Eyeforpharma which resulted in a very interesting article. Below is a short snippet, but be sure to read the whole interview on EyeforPharma. Technology is the enabler for higher-quality interactions between pharma, HCPs and patients, argues Agnitio CEO Lars Diemer. “The life… Continue Reading
6 Things that Doctors Want What do doctors want from the industry? This is a question that marketers have always asked; yet the answers are changing. Healthcare professionals’ needs are not static. They are both more questioning of the value that the industry provides and more open to new approaches. Many of these expectations spring… Continue Reading
Rainmaker Presentation Video – Multichannel Communication Solutions Sign up for our next Rainmaker Webinar to learn more about how you can improve your customers experiences and engage the patients through digital communication. DATE: To be announced shortly TIME: New York 9 AM,London 2 PM, Paris 3 PM Webinar Sign up Rainmaker Webinar Recording: Great customer… Continue Reading
Is pharma getting personal enough in their multi channel marketing efforts? Inspired by a recent Agnitio roundtable discussion with Allergan, Ariad Pharmaceuticals, Astellas and Ipsen Pharma. Have we made any progress toward personalized communications? The prevailing situation in pharma is still not ideal – the industry continues to create digital presentations with hundreds of slides, while customers… Continue Reading
Digital Multi Channel Marketing means “Going Individual” Eyeforpharma just published an interview with our CEO, Morten Hjelmsø around the new digital solutions which enable pharma to empower those closest to the customer to help deliver better outcomes. As he states in the interview: “We should be addressing customer needs at a much more individual level. It’s… Continue Reading
Patient Engagement Engaging the patient relies largely on building a great customer experience. You want to interact over multiple channels, creating an omni channel experience in order to empower, engage and retain the customer throughout the touchpoints. The way to do that is to provide them with tailored content – or co-create the experience to put it… Continue Reading