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Infographic: What we heard at virtual eyeforpharma 2020 Speaker highlights from the virtual conference With the Corona pandemic turning the eyeforpharma Barcelona into a 100% virtual pharma meeting, there was a lot of emphasis on how pharma companies are now working with a remote customer engagement approach. It was evident that online engagement is possible… Continue Reading
What we heard at eyeforharma about remote customer engagement Speaker highlights from the conference on remote customer engagement At this year’s virtual eyeforpharma Barcelona conference, Europe’s biggest commercial Pharma event of the year, we learned a lot from the industry’s thought leaders on areas such as digital and remote HCP engagement. It was evident that remote… Continue Reading
Infographic: Highlights from the Medtech Commercial Leaders Forum in Brussels 2019 Speaker highlights from the conference At this year’s 8th Edition of the Medtech Commercial Leaders Forum in Brussels, Europe’s largest medical device-specific commercial event, we learned a lot from the industry’s thought leaders on areas such as Digital and Multichannel Marketing. It was evident… Continue Reading
New case study – Using remote detailing in hospital settings Learn how Bionical Solutions – experts in healthcare professional engagement to pharma and medtech companies – use Rainmaker Remote to provide a full e-detailing experience online, despite firewalls in medical IT systems. Our representatives can provide HCPs access to material quicker and easier than… Continue Reading
New case study – Get more value from Salesforce CRM Learn how a major international pharma company is using Rainmaker Multichannel to provide quality data to their Salesforce CRM. Using Rainmaker together with Salesforce enabled customer data to flow automatically into the CRM – removing the data entry burden from reps, as well as providing… Continue Reading
Half year report: digital trends and topics Summer is a good time for reflection and keeping up-to-date with the key industry trends. To spark your thinking, we’ve gathered the key reports that have emerged so far in 2019 – that speak to the future of digital engagement in the life sciences. Click links below to… Continue Reading
Cheat sheet: What every CIO must know when choosing a digital marketing solution Today, the CIO is a key figure, tying many different departments together and providing a broad perspective that no single business unit can have. CIOs and his/her specialists have the technology expertise about which remote solution, for example, will have compliance issues.… Continue Reading
Infographic: What we learned at Medforce Europe in Berlin 2019 Speaker highlights from the conference At this year’s Medforce Europe it was evident that medtech companies are accelerating their digital investments and activities. Digital technology is used increasingly to improve existing go-to-market strategies but also to deliver on the new commercial model and trying out… Continue Reading
Pharmaforum interview: Accelerating digital engagement in medtech Get the priorities right Agnitio’s CEO Lars Diemer speaks with senior medtech execs every week. Here, he explains how medtech companies can best use digital technologies to provide better and more impactful customer experiences. What do you see as the top challenges for companies when it comes… Continue Reading
Video interviews: What’s the future role of the CIO? To find out how Sales and Marketing see the role of the CIO, we interviewed a number of senior executives at eyeforpharma Barcelona 2019. Are CIOs and IT generally seen as valuable? What are they understood as providing the commercial side of the business? How do… Continue Reading